About Us
Our Story
Nothing fancy. We just like to get things off the ground. We happen to love the leisure industry. And we’re good at it!
We’re not a design or concept development company. We’re here to support the success of your business – whether that’s advising you during the development, translate the concept to operations as project managers or make operations happening as business managers. We will make sure you end up spending capital on things that matter and make operational sense. When your business is operational – we will make sure it operates towards the best profitability covering the delivery of the experience, compliance and OPEX.
We believe customer experience is the core of any business, if you are able to get the experience right you will create that happy environment which hit your bottom line. We’ve done it successfully in Europe, Asia and the Middle East. For Theme Parks, Attractions, Cinemas and Sports Businesses for the past 15+ years. In Retail, F&B, Games, Marketing and Operations.
We are driven by experience
We’ve been delivering experiences for over 15 years now and not only are we passionate professionals we also love to spend tons of time on leisure activities: world traveling, sports, theme parks and attractions, events, concerts – you name it and we’ve seen it through the eyes of your customer. And like your customer – we’re critics and love to give feedback in order to support the business.
Experienced
Do brands like: Legoland, Madame Tussauds, Six Flags, F45 and WeWork ring a bell? We’ve worked for multi nationals like Merlin Entertainments, Parques Reunidos and Compagnie des Alpes as well as local Tourist Attractions, Government bodies and Fitness concepts across Europe, Asia and Middle East.
Deeply Committed
We don’t take on too many projects but the ones we say yes to we treat as our own business. We dedicate our time and energy to founders, business owners and partners who value our work and in return they will get a passionate team – hungry for success and won’t let go of things until it’s fixed…
Highly Skilled
We have a track record in turning businesses around by analysing the business and set a clear strategy and implement tactics which matter. From General Management to critical business functions like Operations and Marketing – we’ve done it all with success.
Frank Maail
Founder and Managing Director with a track record in delivering high performance teams within Business Operations in Cinemas, Theme Parks & Attractions and Sports. Former European Champion and Vice World Champion Taekwondo and global citizen.
Florence Maail
Our Commercial Director passionate about developing experiences and convey the story to your guests. Track record in delivering experiences within the Events industry, Theme Parks & Attractions and Entertainment. Award winning Marketer and Brand Specialist and passionate about traveling.